In October 2014, Nat Sherman announced that a new brand was being added to its list of Nat Sherman Townhouse exclusives, the Panamericana. Made at Plasencia Cigars in Nicaragua, the cigar was hailed as being “sensationally complex in flavor, achieving great balance by tempering the Costa Rican tobacco’s unique attributes with three different Nicaraguan tobaccos,” by Michael Herklots, vice president of retail and brand development for the company. He added that it had been a project two years in the making and that the final product was “well worth the time and effort.” It debuted in four sizes: Nat Sherman Panamericana Secretos (4 x 40) — 8.50 (Boxes of 10, $85) Nat Sherman Panamericana Epicure (5 x 50) — $10.50 (Boxes of 10, $105) Nat Sherman Panamericana Cervantes (6 x 43) — $9.25 (Boxes of 10, $92.50) Nat Sherman Panamericana Julieta (7 x 48) — $12 (Boxes of 10, $120) While it appeared that this would be the end of the story for Panamericana, in March 2015 the company announced that Panamericana would be made available to a fairly small group of influential cigar retailers, a group known as the Tobacconists’ Association of America, or TAA, as part of the ...
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