Last year SAG Imports, now Quesada Cigars, released a new Fonseca, the Cubano Exclusivo, meant to break out of the mild profile that people associated with the Dominican Fonseca. Blending the recognizable name with the classic branding, they blended a cigar that was meant to be a more full flavored, stronger product that could break the stereotype. Here is a little bit about what they originally had to say in their press release: We are really excited about this project. We’ve been trying to figure how best to take advantage of the brand recognition of Fonseca without suffering from the perception that all Fonseca’s are mild. The Cubano Limitado is not a mild cigar but we changed the look and taste so much many people don’t realize it’s a Fonseca. What we developed captures the best of both worlds in terms of both the cigar and the presentation, something instantly recognizable as Fonseca but clearly distinguishable from any Fonseca currently produced. We are calling it the Fonseca Cubano Exclusivo. The bands and packaging utilize the imagery and design of both the classic Fonseca and the Cubano Limitado, as well as pay homage to the Cuban roots of the brand. In ...
↧