Friday has once again so graciously come around, which means it is time for another installment of Ask halfwheel. This week, reader Brad P. has a question about the cost of cigars: Why do certain big name companies or families allow their cigars to be sold by other entities for substantial prices and they aren’t any better than their basic line of products? For example, Prometheus for Fuente. Other than the simple answer of because they want to make more money, the answer usually traces to a relationship between brands that results in projects such as the God of Fire cigars that Arturo Fuente makes for Prometheus. In my review of the God of Fire Aniversario 56, I gave a bit of the backstory on that relationship. Prometheus’ history goes back to 1992 when Keith K. Park launched a line of premium lighters as part of this father’s company, KGM Vector. In 1997, Park took the brand independent and added ashtrays and humidors, forming a relationship with the Fuentes in 1999 that resulted in a limited edition Fuente Fuente OpusX humidor. In 2002, Park helped produce a documentary called The Fuente Family: An American Dream, and Carlos “Carlito” Fuente, Jr. heard that Park’s nickname ...
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