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Davidoff Adding New Line to Discovery Pillar

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As it has done for the last two years, Davidoff of Geneva USA will have a new line as part of its Discovery pillar this summer. While the company is declining to talk about the project at the moment, a source told halfwheel the company will release the new line this July with a new country focus. Previously, the company has release Davidoff Nicaragua and Davidoff Escurio, which draws inspiration and uses some tobacco from Brazil. The line is expected to debut with four sizes. It’s likely the company will debut the cigars at the 2016 IPCPR Convention & Trade Show, which begins July 25 in Las Vegas, Nev. An image provided to halfwheel shows a star with “Dream. Dare. Discover.” a strong indication that it will join Nicaragua and Escurio in the company’s Discovery pillar, the more modern lines for the eponymous brand.

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