In September 2014 General Cigar Co. acquired the Toraño portfolio. Now, 20 months later, the company is ready to release its first new product since the acquisition. It’s a series of four new blends, all under the Toraño Vault name, each available in two sizes. Two will be sold exclusively to brick and mortar retailers while the other two will be sold through catalog retailers. According to Ed McKenna, senior brand manager for General Cigar Co., General wanted to focus around two concepts for new Toraño projects: a. the idea of the family’s move from Spain to Cuba in 1916, something that is a century old this year; b. the concept of the Toraños of capturing the spirit of being Cuban exiles in Miami. McKenna acknowledges that the old Toraño packaging is easy to get lost in a humidor. It’s traditional, wood and similar to much of the rest of a typical humidor. For the new Vault extensions, the company went the other way with bright purples that look almost magenta and a highlighter yellow. Toraño Vault P-044 (green) and Vault TM-027 (purple) are the two blends that will be sold at brick and mortar stores. P-044 is a Nicaraguan puro ...
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