It’s Ask halfwheel, our weekly segment where we give super long-winded responses without answering questions. Kidding. This week’s question comes from reader Bob: Having read copious publications, ads, facings and articles, it seems apparent to me that when it comes to sizes and the names attached to them, that there are no industry standard name descriptions for the many sizes. At best, there seems to be names more commonly used per size in various regions or markets. Have I missed something? Is there a “standard” or accepted list assigning names to sizes that could be considered an “authority”? The answer is: it’s pretty much all made up. In the world of Cuban cigars, things are pretty defined. Because Habanos S.A. has a monopoly on Cuban cigars, what it says goes. In addition, the fact that Cuban cigars are more traditional than the non-Cuban counterparts means things are much simpler. Unlike most non-Cuban companies, Habanos S.A. hasn’t had to decided whether a 7 x 70 is called a gordo extra or a super gran toro. Habanos S.A. uses two, arguably three, different names for any cigar. There is the cigar name, like Celestiales Finos, the vitola type, in this case a perfecto and a factory name, ...
↧