Claudio Sgroi has been named president of Mombacho Cigars, a title that he will add to his existing roles as partner and master blender. Both Sgroi and Markus Raty, co-founder and former president of Mombacho Cigars, confirmed the news to halfwheel on Monday afternoon. While a formal announcement is forthcoming, Raty will be changing his title to co-founder and director of marketing, a role that will include overseeing all public relations, branding, marketing collateral and new products and packaging, “and whatever else needs to be done,” he said. Sgroi joined Mombacho Cigars in January 2012 as both master blender and director of operations. Among his first tasks was to revitalize the company’s existing portfolio, which included a reblend of Mombacho’s core line cigar, which is sold under the Tierra Volcan name in the United States. Soon after, he blended Liga Maestro, a cigar created in collaboration with Stefano Bertini of B.L.S. Sigari in Milan, Italy. He also oversaw the acquisition, remodeling and launch of Casa Favilli, the company’s factory in Granada, Nicaragua, which opened in the fall of 2014. More recently, he has been developing the company’s 10th anniversary blend that will be released this year, a limited edition cigar called Magnifico. ...
↧