It took me a while to find the Nat Sherman booth thanks to bad directions from some of their “friends” elsewhere at the trade show, but I eventually found it. My inability to locate it speaks entirely to the massive layout of this year’s trade show and not to the actual presence of Nat Sherman—or the flood of suits from the company’s sales representatives around it. Nat Sherman had a new booth, which they were advertising as much taller. There’s probably not a company that understand its brand as well as Nat Sherman and the booth definitely shows that off. 85th Anniversary While this began shipping about a month ago, the company was still featuring its 85th Anniversary. The cigar is limited to 2,500 boxes so I imagine there’s not a ton left. More details here. Sterling Extensions There’s three new Sterling vitolas—Short Robusto (4 x 52, $12), Robusto (4 3/4 x 50, $14) and Churchill (7 x 48, $16)—bringing the total for the line to eight vitolas. Interestingly, these three sizes are offered in boxes of 10, whereas the rest of the line—with the exception of the Super Lancero—come in boxes of 25. Michael Herklots, the vp of retail and brand ...
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