A lot goes into creating any cigar. For new cigars blends have to be created, a brand has to be envisioned, packaging has to be drawn up and oftentimes, there needs to be a story. It’s arguably significantly more challenging to remake a cigar. Not only do you have to repeat all those tasks, but you also aren’t able to start with a blank slate. Davidoff has spent the last year going through this process with its new Davidoff Winston Churchill brand. Each part of the process to create the new Davidoff Winston Churchill has been done with careful considerations to avoid simply replicating the earlier cigar. That process arguably starts and ends with the cigar and that’s why I spent time talking with Sam Reuter and Wiber Ventura, two members of the Davidoff blending team responsible for the new Davidoff Winston Churchill. Reklame: What were the first steps you and your team took before you even started blending? How much time did you spend examining the character of Winston Churchill for inspiration? Davidoff: We have immersed ourselves in better understanding Sir Winston Churchill – the man. Based on our research and talks with the Churchill family, it became clear that Sir Winston ...
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