Last year, Davidoff showed off the new face of the Winston Churchill brand at an event in New York City. Earlier this year—as you’ve probably seen—it began shipping the line, now known as Davidoff Winston Churchill. Since its inception in 2007, the Winston Churchill brand has always held a special place in the Davidoff family. It was the only cigar to be rolled at the factory that produces the company’s flagship white label brand. Now, Winston Churchill, the cigar, has a new blend and a new look, including a white label. As part of the major re-launch the company is drawing heavily from the life of Sir Winston Churchill in the shaping the new brand. While he is undoubtedly known best for serving as Prime Minister of Britain through World War II, the company is seeking to shed light on dimensions outside of his diplomatic career. Six character facets are defined as the focus for Davidoff Winston Churchill, collectively: the Aristocrat, the Artist, the Commander, the Statesman, the Raconteur and the Traveler. The four vitolas on the market represent the first four of those facets, while the latter two are expected to be associated with a pair of cigars debuting later this year. While each ...
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