My name is Joseph Carroll, and I am the person behind producing content for a new project called, Reklame. Pronounced re-claim, the word is Norwegian for advertising. Reklame is an independently-staffed content creation division of Rueda Media, LLC, parent company of halfwheel and Tenemu. What that means is that it works with brands, i.e. an advertiser, to write posts. It’s more commonly referred to as “sponsored posts” or “paid content”—a hybrid mix between advertising and an informative post. Reklame will partner with brands to create content that is more in-depth than what you might see in a halfwheel news story, with fewer restrictions. These projects are done as a partnership, meaning brands are given input into the creative process. These projects could range from the documentation of how a brand is created and brought to market, to creating a pairings guide to a particular cigar – the sky is the limit. The work done by Reklame is sponsored content, meaning it is paid for by the brand that commissions the project. This will take the form of branded posts that appear in the primary news-feed on halfwheel.com, and all content will be clearly tagged as such with a full disclosure that it is a ...
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