I know, technically ProCigar ended Friday night, or early Saturday morning. Slightly later, and I mean slightly, Patrick Lagreid and I left the Gran Almirante for two events on Saturday. Neither were official ProCigar events, but both were part of the week’s festivities. It started at La Aurora for the opening of the new Cigar World, an educational workshop built inside the La Aurora factory designed to not only display the history of the Dominican’s oldest cigar company, but also to bring guests up close to the cigar making process. Guillermo León, La Aurora’s fifth generation owner, held a news conference in front of a packed audience before leading on tours of the new space. It’s impressive, well thought out and has the potential to be something special. Speaking of special, two notable guests were on hand were Daniel Núñez, the former president and coo of General Cigar Co., and Benji Menendez. According to both León and Menendez himself, the cigar legend will have some role in the project, although it has not been finalized. A year ago, Menendez retired from General Cigar Co. after a 62-year career spanning from Cuba, working alongside his father, to General and Altadis. La Aurora ...
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