It should come as no surprise that questions surrounding the future of Habanos S.A. as it pertains to the U.S. market would be among those asked at the press conference that kicked off the Festival del Habano XVII, i.e. Habanos Fest(ival), today, but not only was it the first one asked, it was the bulk of the topics raised by members of the media. Speaking for Habanos S.A. were Jorge L. Fernández Maique, vp commercial, and Javier Terrés Ercilla, vp desarrollo. Their answers centered around the same general theme: that Habanos S.A. welcomes the competition and it will come out on top, seeking to gain the same 70 percent market share that it holds around the world, with a goal of 10 years to reach that level. The Cuban cigar company said that it will stay true to its current model of retail sales, meaning that should the American market ever open to Cuban cigars, it will pursue the opening of La Casa del Habano (LCDH) franchises, as well as Habanos Specialists and Habanos Points, giving three different options where American consumers would be able to purchase Cuban cigars. As they are around the world, La Casa del Habano stores ...
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