Last year at the 2013 IPCPR Convention & Trade Show Villiger showed off its 125th anniversary cigar: the Villiger 125. Coming in three sizes and limited to 500 boxes of 20 for each size, there was a respectable 30,000 cigars released for the blend. For the past three years Villiger has had an aggressive push in North America, releasing new lines of hand rolled cigars to the market under the leadership of the North America president, Roy E. MacLaren. Last week, it was announced that MacLaren along with Fabian Barrantes, the North American director of marketing, were both let go from the company. What that means overall for a company that has been around for 125 years might not be much, but it does leave the question of the direction the North American market will take. For now though, let’s take a look back at what I originally had to say about the Villiger 125 Lucerne: The Villiger 125 was an interesting blend that I wanted to like a lot. As we so often do, I’m very curious what the 125 blend would taste like reduced a little in ring gauge, possibly to a 48 through 52. The cigar suffered from ...
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