Day one of the actual show is in the bag. After visiting over a dozen booths and talking to numerous manufacturers, retailers and other media here is what’s been most talked about: By and far the biggest topic is attendance. Everybody’s first day observations are that attendance is down and that it seemed very empty. This is more than likely due to the fact that the trade show floor is 30 percent larger than last year, allowing larger aisles, more booths to visit and just a generally bigger space that could swallow the same attendance as last year. Another minor difference from last year is the layout is very offset so you don’t have long aisles running the entire distance of the show. This made it difficult to see much, if anything, around the corner. As a side note – this seems to be the topic talked about most the first day or two of the three trade shows I’ve attended – attendance appearance in relation to venue size. While we’re on the topic of layout, it seems every exhibitor we talked to either wasn’t happy with their booth placement or knew another exhibitor who wasn’t happy with their placement. ...
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