We’ve been talking about what Padrón would have in store for the company’s 50th anniversary for seemingly two years, especially with a very subdued release list last year. The booth looked pretty much identical to the way it has in years past, and there wasn’t much in the way of fanfare, balloons or music when you walked in. Yet everyone’s attention was drawn squarely to the center of the booth and the incredibly gorgeous display of the company’s 50th anniversary cigar. The presentation of the Padrón 50th Anniversary “The Hammer” is jaw-dropping, to say the least and will certainly be a contender for our year end packaging awards. There will be 1,000 humidors produced, each with 50 cigars, all 6 1/2 x 52, that will be either natural or maduro based on what the retailer orders, so we won’t know production numbers for some time. The final units will add a lock and key system and could likely have a different set of humidification instruments than what you see here, but you should get the gist. The units are expected to be in stores by December and while the final pricing has not been set yet, the company estimates each ...
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