While Joya de Nicaragua has become known in the U.S. for its stronger cigars, the company was not founded on Antaño Dark Corojo. In recent years, it has made attempts at blending a mild cigar (Cabinetta), a cigar for the European market (Rosalones) and now its attempting to make a modern medium cigar, JOYA RED. Heading up this project is Juan Ignacio Martínez, the company’s president and the son of owner Dr. Alejandro Martínez Cuenca, who represents the younger side of the company and Leonel Raudez, Joya’s longtime factory manager. What they came up with is a Nicaraguan puro that is described as medium in strength. It will be offered in four sizes: Short Churchill (4 3/4 x 48), Robusto (5 1/4 x 50), Toro (6 x 52) and Cañonazo (5 1/2 x 54). Pricing is set at $5.75-$8 before applicable local taxes and the cigars will be sold in boxes of 20. News of the cigar was first reported in Cigar Insider. “Our Company has changed a lot over the past few years and I’m excited to be part of a new side of JDN,” said Ignacio Martínez in a press release. “We can say that JOYA RED is a true ...
↧