La Flor Dominicana can be credited with being at least one of the pioneers of the recent extra large cigar movement. Three years ago, the company released the Digger, an 8 1/2 x 60 cigar that many believed was simply too large at the time. Then came the 70 ring gauge craze. As part of the exclusive offerings for the retail members of the Tobacconists’ Association of America (TAA), La Flor Dominican created a 70 ring gauge cigar, the 707. It comes in 24-count boxes, with six rows of four cigars stacked on top of each other. Blend components are fairly familiar for La Flor Dominicana: Ecuadorian Sumatra wrapper and Dominican fillers. According to Jon Carney, vp of sales for La Flor Dominicana, around 1,000 boxes were produced for the release with the MSRP of the cigar set at $10.50 per cigar. The TAA consists of just under 80 retailers and 40 manufacturers. Each year, they come together to discuss issues of the cigar industry, partake in a smaller trade show and socialize. While crafting cigars exclusively for TAA members is nothing new, over the last few years the idea of making limited editions for members has become significantly more ...
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