Today, we launch our newest project, halfwheel.com/fda. It’s a microsite dedicated to breaking down the deeming regulations with more detail, but also with a much easier format to digest. The editorial staff of halfwheel is concerned over the real and monumental threat FDA regulation would have on the premium cigar industry, including halfwheel itself. We believe one of the issues is that the amount of information to digest is monumental and oftentimes staring at a block of text is not idea. We did not try to explain this in audio or video form, but we did attempt to make it slightly more interactive, a tad bit prettier and at the very least more focused, yet spread out, than the ways we have previously tried to display the information. On a personal note, I have never been more energized about anything we’ve produced here at halfwheel. Our goal was that of journalism: make the complicated simple. I sincerely hope that we achieved that. As a website that covers the news of the premium cigar industry we try to remain as unbiased and impartial as possible. It’s essential in order to provide you “the full story.” Today, as I graze over the ...
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