A year ago, if you had told me that we would see the release of the Viaje Trifecta, I would have been a bit surprised. Given how things in the cigar business generally work, I had assumed that Trifecta would not be released, particularly not in the manner that was intended. Trifecta’s history traces back to 2011 when some retailers began to talk about a project regarding Viaje’s lanceros. At the time, the company had one lancero release on the market in its Platino blend. The plan was to do three new lanceros: one in Oro, which Andre Farkas confirmed, presumably Exclusivo and another blend. Farkas also told me that he was considering making the release in a humidor at the time. Later that year, the company released the Exclusivo Lancero to Atlantic Cigar Co. and shortly thereafter the company began to indicate that the project’s status was becoming murkier and it seemed like the project was put on the indefinite back burner. Turns out, Andre Farkas was still working on it. Late last year, he revealed that Trifecta would be a 2014 release and the 30-count boxes shipped last month with 10 cigars of three different blends. Since 2011, the ...
↧