Last year, the American media came to InterTabac. This year, the American brands came to Dortmund. InterTabac is the European tobacco trade show. It’s not the European version of the IPCPR Convention & Trade Show. Rather, it’s the global tobacco trade show. It’s bigger—both attendance and physical size—than the IPCPR show and yet, InterTabac very much feels like a club and this year more than any in the five years I’ve attended the September gathering, it felt like there were a lot of new faces. I’ve summarized InterTabac before, but given the growing belief that Europe is becoming more important for American cigar companies, I’ve decided to paint the best picture of InterTabac and my thoughts on the European market as I can. THE BASICS InterTabac is held each year in September in Dortmund, Germany. Readers of this site and followers of my Twitter feed might know of Dortmund because of the city’s soccer, err—football—team, Borussia Dortmund. It’s one of the largest and best football clubs in the world—and the trade show is held literally in the shadow of its stadium. Unlike the IPCPR Convention & Trade Show, InterTabac is not cigar-focused, rather, it’s tobacco-focused. There are premium cigars, cigarettes, ...
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