Miami Cigar & Co., the company founded 25 years ago by Mariana and Nestor Miranda, is in the stages of the biggest changes Today, the company will announce Jason Holly, owner of the Viva Republica brand, will be joining the company with a focus on brand development for both Miami Cigar & Co. and La Aurora, which is distributed by Miami Cigar in the U.S., and account relationships. Holly, who broke into the business as the owner of El Humidor in Wilkes-Barre, Penn. launched the Viva Republica brand two years ago. It is made by La Aurora at the company’s E. León Jimenes Tabacalera factory in the Dominican Republic. The company makes the Rapture, Rapture Maduro and Guerrilla Warfare lines. Under the new agreement, Viva Republica will now be distributed by Miami Cigar & Co. Retailers can begin ordering through Miami Cigar today. Holly will also serve Miami Cigar & Co. with a lofty travel schedule visiting retailers in the U.S. He will report directly to Jason Wood, vice-president for Miami Cigar. “We plan to increase our emphasis on traditional channels,” said Wood. “It is time for the cigar industry to see the new Miami Cigar, the addition of (Jason) ...
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