It’s been just over two years since General Cigar Co. acquired the brands of the Toraño Family Cigar Co., and while the first 12 months or so were relatively quiet, the second twelve have been much more active in launching the brand’s refreshed look and cigars. In May 2016, some 20 months after the acquisition, General Cigar Co. showed off Toraño’s new look with four new blends released under the brand’s Vault header, cigars that trace their roots into the family’s book of blends, in which was recorded every blend that was ever developed. Two of the lines, the Vault P-044 and Vault TM-027 were destined for brick and mortar stores, while the Vault C-033 and L-075 were released to catalog retailers. The following month, Jack Toraño announced that he would be joining General Cigar Co. in a role that he called a mix of brand ambassador and sales support. Toraño had previously worked with his family’s company as the marketing and customer relations manager, and now gave the Toraño brand an actual Toraño family member to represent it in the market. General Cigar Co. had acknowledged that it would be evaluating the entire Toraño brand lineup, which includes Exodus, ...
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