The cigar industry can bring together some interesting collaborations, none of which may have been more interesting and intriguing than the one between Tatuaje’s Pete Johnson and the tobacco giant Altadis U.S.A., which resulted in the Henry Clay Tattoo. This new cigar was of interest at several levels; first, it was a Pete Johnson release, and with that comes some inherent excitement from his extensive following. Second, it was a collaboration between one of the people most commonly seen as boutique and outside the corporate world of cigars working with the industry’s biggest cigar maker. The reason for that, which leads to the third point, is that Johnson is a fan of the Henry Clay brand, calling it “one of my favorite brand names and my favorite Altadis product.” Fourth, the Henry Clay Tattoo was a collaboration between Johnson and the company who sued him in 2009 over the fleur de lis logo that Johnson used on Tatuaje releases and that Altadis’ flagship brand, Montecristo, uses on its releases. It should be noted that the two sides reached a relatively quick settlement, which saw Johnson able to continue to use the symbol on existing product, although future Tatuaje releases would ...
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