Ventura Cigar Co., the premium cigar arm of Phillips & King International, has largely been known for two lines in recent years, PSyKo SEVEN and Project 805, which they released at the 2013 IPCPR Convention & Trade Show. The pair became the new headliners of the company’s portfolio after the Pura Sangre line that had previously been the showcase cigar was phased out at the end of 2014. While those two lines remain, Ventura Cigar Co. used the 2016 IPCPR Convention & Trade Show to launch an entirely new set of cigars, a total of 66 SKUs to be exact. The headlining line of those new releases is Archetype, which is a collection of five cigars inspired by Dr. Carl Jung and Joseph Campbell, the former of whom wrote about the concept of archetypes and the latter applying them to a hero’s journey, which is often found in storytelling. “The Archetype brand is inspired by the work of psychologist Dr. Carl Jung and the writings of mythographer Joseph Campbell who defined ‘archetypes’ as the constantly repeating characters who occur in the dreams of all people and the myths of all cultures,” said Jason Carignan, the company’s chief marketing officer, in ...
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