Ventura Cigar Co. is a subsidiary of Phillips and King International, which itself is a subsidiary of Kretek International. Phillips & King is the largest distributor of tobacco products in the country and Ventura is the company’s premium cigar brand. For the last few years it’s been all about PSyKo Seven, but now the company is adding a few new lines centered around Archetype. The booth is big, busy and full of products. Archetype gets a large presence as does the new Case Study, a result of what happens when you launch a line with 66 SKUs. Archetype Axis Mundi There are five new cigars under the Archetype name. It’s inspired by Dr. Carl Jung who wrote about the concept of archetypes and then Joseph Campbell who applied them to a hero’s journey, a concept that is widely-used in storytelling. Drew Estate is producing two lines, both offered exclusively to Ventura’s VSR accounts. Wrapper: Habano Maduro Binder: n/a Filler: n/a Archetype Axis Mundi Corona (5 x 46) — $10.49 (Boxes of 20, $209.80) Archetype Axis Mundi Robusto (5 x 54) — $11.49 (Boxes of 20, $229.80) Archetype Axis Mundi Toro (6 x 52) — $12.49 (Boxes of 20, $249.80) Archetype Axis Mundi Churchill (7 x 48) — ...
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