As one of the cigar industry’s biggest companies, it’s interesting to see what Altadis U.S.A. will have in store both in terms of products and presentation. In previous years the company has undertaken reboots of brands, limited editions, partnerships with established names in the business, lounge reboots and several other approaches when it came to its new releases. This year, the company went with five new products concentrated between its two biggest brands: Montecristo and Romeo y Julieta. In the five or so years that I’ve been covering the IPCPR Convention & Trade Show, I can’t recall Altadis U.S.A. ever having a truly over-the-top booth, bringing a clean and polished presentation that always works yet feels just a bit constrained from really cutting loose. This year felt even more like that; the booth felt a touch smaller and some of the flourishes that have been seen in years past weren’t in Las Vegas this year. What was even more intriguing was how the booth emptied of most Altadis U.S.A. staff after day three, with the tear down starting well before the final bell sounded. Montecristo Artisan Batch 1 For the past two years, the Montecristo brand has added a cigar ...
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