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IPCPR 2016: Sindicato

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Just a few years ago, the 2013 IPCPR Convention & Trade Show opened with a good bit of buzz surrounding a new company formed by some of the largest retailers in the country and headed by the former executive vice president of sales and marketing for Altadis U.S.A. at its helm. That company was Sindicato, and after four years it is still around, though more as any other company than the potential lightning rod it debuted as. This year it shared space with Casa Fernández, a fitting pairing as Sindicato’s flagship new line is owned by Casa Fernández, as well as Warped Cigars, which was also in the same space. Particulares Dating back to late 1800s Cuba, the Particulares brand will get its latest incarnation via Sindicato, which debuted the line at this year’s trade show. Borrowing artwork from that original launch, the line gets a fresh look while the blend is a Nicaraguan puro produced by Casa Fernández/AGANORSA at the company’s Tabacaos Valle de Jalapa S.A. factory. Casa Fernández still owns the rights to the brand, but Sindicato will be the exclusive distributor and marketer for the line. The No. 1, Deliciosos, Belvederas and Cesenta will be the first four ...

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