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Ask halfwheel: Why Do Manufacturers Not Disclose Their Blends?

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Two weeks later, it’s time for Ask halfwheel again. This week’s question comes from reader Garron. It’s actually a pretty timely question given a recent review by Brooks Whittington of the Prototype Unknown, an upcoming cigar from a new manufacturer who didn’t disclose anything about the cigar, other than it was made in the Dominican Republic. Garron wants to know why some manufacturers don’t talk about their blends. The email is a bit lengthy and goes in a few different places, so I’ve split it up to try to better respond. Why do so many manufacturers think it’s cool, funny, cute, or the right thing to do to keep a blend secret? I think so many could learn from looking at their industry mates such as (Steve) Saka’s Sobremesa, (Pete Johnson’s) La Verite, and so many others that do give you detailed blend information. At the very least divulge country of origin and types of tobaccos. There certainly are some that withhold that information just to do it, but there are also those that are generally concerned about people “stealing their recipe.” I don’t exactly agree with the extreme paranoia, but I’ve had conversations with people that have been very concerned about another manufacturer being ...

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