Established in the 1870s, Juan López is a long standing marca in the Habanos S.A. lineup. When the Edición Regional program was launched in 2005, it only consisted of two marcas — Ramón Allones and Punch—with two vitolas for each. The following year saw the program expand to other marcas, and Juan López was one of them. Patrick Lagreid wrote an excellent description of the Edición Regional program: The Edición Regional program sees Habanos S.A., the marketing and distribution company behind Cuban cigars, create unique, limited vitolas for its distributors around the world. Sizes must be those that are in the Habanos S.A. portfolio, but not amongst the regular production offerings for the brand, although some discontinued regular sizes can be created. New vitolas created for a certain brand are also not eligible to be used. In addition, the “global” brands—i.e. Cohiba, H. Upmann, Hoyo de Monterrey, José L. Piedra, Montecristo, Partagás and Romeo y Julieta—are not eligible to be made into an Edición Regional. Since 2012, distributors have been limited to a single release per year, a change from prior years when some distributors would receive multiple releases per year. Distributors are the ones to initiate the idea of a new ...
↧