There’s little doubt Oettinger Davidoff AG’s Camacho brand has been on quite a run for the last three years. Ever since the company began the process of reinventing it three years ago, the sales success has followed. Perhaps no better example of this is Camacho American Barrel-Aged, a new line the company launched last year. Capitalizing on the recent bourbon—and larger whiskey—craze that has reached nearly every corner of the world, the company made a line that made barrel-aged tobacco a big focus. It’s important to note, this isn’t the first time barrels—or even bourbon barrels—have been used to help create cigars. Perdomo has done it for years, La Aurora uses rum barrels, Fuente uses cognac barrels for Añejo and even companies like General Cigar Co. have tobacco stored in barrels. What’s different about American Barrel-Aged was the fact that it was the main marketing takeaway for the line, a blend that actually only uses one leaf of barrel-aged tobacco. Only a single Honduran corojo filler, the brand’s signature tobacco, is actually aged in bourbon barrels. Despite the three paragraphs above, barrel-aged tobacco is probably not the most notable fact of the line. It’s made in the Dominican Republic at O.K. ...
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