Add Cusano to the list of Oettinger Davidoff AG-owned brands slated for a makeover. For the first time since acquiring the brand in 2009, the company is launching a new product for the Cusano brand: Cusano Dominican Connecticut. The cigar uses an Ecuadorian Connecticut wrapper and binder with a mixture of Dominican fillers. Four sizes will launch this month: Toro (6 x 50, $5.49), Robusto (5 x 50, $4.49), Robusto (5 x 50, $4.49), Churchill (7 x 48, $5.49) and Gordo (6 x 60, $5.99). “As part of Oettinger Davidoff’s mission to meet key aficionados’ needs through a diverse portfolio of cigar offerings,” said Charles Awad, svp of global marketing and innovation for Oettinger Davidoff AG, in a press release. “To be the indispensable business partner of retailers, the new Cusano Dominican Connecticut range will delight aficionados seeking to enjoy fine-quality cigars at great value.” The new Cusano will debut in Europe this month before heading to the U.S. in April. In the same press release, the company announced a new Cusano Dominican Maduro. The two new lines are part of larger revitalization effort for Cusano this year. Davidoff has had prior success with major rebrands for its Camacho, AVO and Winston ...
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