At one point, the website for Prototype Cigar Co. had a handful of different releases with brand concepts. Turns out, that was just a prototype. Rather than a bunch of different brands, the company intends on debuting with a single cigar: Super Unknown. “We wanted the first release to be something special, but seeing as we are just a starting company, we decided it might be better to have a blend in mind for the first release, and see where we could find that cigar,” said Cody Smith, co-founder of Prototype Cigar Co., in an email to halfwheel. “We bought up the stock of these cigars from a Dominican factory that we thought were pretty great, and decided to brand them. Super Unknown became the name for these because, let’s face it, we as a company are super unknown. But we thought these cigars invoked a real sense of wonder. Not just in the smoking experience, but also in the way we decided to do this.” If that sounds familiar, it’s because it is. The company isn’t shy that it’s using the same technique that Lost&Found uses: going into factories, buying up old and unused inventory and providing new packaging. As ...
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