Just over a year since Oettinger Davidoff AG acquired a 25% interest in Bluebell Cigars (Asia) Ltd., its Asia distributor, the Swiss premium cigar maker has announced that it has acquired a majority interest as of Jan. 1. As part of the acquisition, Bluebell Cigars (Asia) Ltd. will be renamed Davidoff of Geneva (Asia) Ltd. It will continue to be led by Laurent de Rougemont as managing director. In his new role as senior vice president Asia, he will now report directly to Oettinger Davidoff CEO Hans-Kristian Hoejsgaard, and will also be a member of Oettinger Davidoff’s global management group. Additionally, Gerhard Anderlohr, Oettinger Davidoff’s current head of Asia, will enter a new role as vice president business development, with what the company says will be a particular focus on China and the Chinese consumer. “The 2015 Agreement with Bluebell Cigars (Asia) Ltd. provided us with a right over time to acquire a majority interest in our long-standing Asian partner and the time was now right to make that move,” said Hans-Kristian Hoejsgaard, ceo of Oettinger Davidoff AG via a press release. “I am delighted in this way to cement our relationship with Bluebell and further deepen our commitment to the Asia Region, which continues ...
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