There are no strict guidelines for company of the year. We simply ask each of our reviewers to judge every cigar company on how they performed. Any company that sells cigars under its own name is eligible, regardless of whether or not it has a factory. We look at every aspect from the success the cigars are having in the market to the cigars themselves. For better or worse, it’s a subjective award, one done with our own eyes and not with a handful of spreadsheets. Past winners include a multinational cigar conglomerate, and a company with less than a half dozen employees. COMPANY OF THE YEAR: DAVIDOFF OF GENEVA USA It’s challenging to keep track of just everything Davidoff of Geneva USA did this year. You could say there were three major launches: Davidoff Escurio, certainly one of the most talked about cigars of the trade show; Camacho American Barrel-Aged, one of the more successful product launches in recent memory; and the rebranding of the iconic AVO brand. For just about any other company, that would be more than enough, but for Davidoff, that overlooks the relaunching of Winston Churchill, which went from being a brand that was literally ...
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