Don’t call it a comeback. After a three year hiatus, Tatuaje’s La Vérité series is back. Tatuaje’s founder Pete Johnson is known for his love of wine and as such, wine oftentimes inspires the cigars of the company, no more so than La Vérité. The project, which means the truth, debuted in 2010 with two cigars and a concept steeped in the world of wine: a single farm vintage cigar with futures pricing. Two vitolas were made, La Vérité (7 x 47) and L’Espirit de Vérité (5 x 50). The larger cigars were offered in four packaging amounts ranging from 10- to 100-count boxes whereas the more limited L’Espirit de Vérité were sold in 10- or 25-count boxes. The plan, like wine, was for consumers to be able to collect and store them. A total of four cigars were offered: two in 2008 and two in 2009. As for the futures, retailers were offered savings of either 10, 20 or 40 percent for purchasing the cigar in advance. The expectation was that pricing would be passed onto consumers, but it never really happened. In Late 2014, Johnson teased a new La Vérité 2013 and said it could be released in the latter half of ...
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