A new brand has entered the cigar market, as La Verdad Cigar Co. has released its debut stick, the La Verdad Serafines Habano via its online store and a handful of retailers. The company was founded in June 2015 by Doug Owen of Round Rock, Texas, who worked with Luis Sanchez of La Tradicion Cubana in creating the cigar, which is a blend of an Ecuadorian habano wrapper with Dominican-grown piloto cubano and Brazilian tobaccos underneath, with production happening in the Dominican Republic at La Tradicion Cubana’s factory. For the debut, Owen is releasing it in a single 6 x 52 vitola that he calls the Corazones, which features a soft box press and pigtail cap. He told halfwheel that he found the size delivered good parity between the filler and the wrapper, adding that the goal with the release of the Serafines Habano was “to create a cigar that I could smoke and never get tired of,” with two years between idea to fruition. The cigar is being offered primarily through the brand’s website, though Owen is offering it to cigar shops and expects to announce a full list of retailers carrying the cigar early in 2016. Each stick comes with an MSRP of ...
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