At the 2015 IPCPR Convention & Trade Show, there were only two new products on display in Oliva Cigar Co.’s booth: a commemorative humidor created in celebration of the Oliva Serie V Melanio earning Cigar Aficionado’s cigar of the year award and the NUb Ignition lighter, a bit of a surprising release given that the company hasn’t been in the business of selling accessories. It’s also a bit interesting because the NUb line hasn’t necessarily been in the company’s spotlight in recent years; the STUDIO TOBAC branding has pretty much completely gone away, and the company—for understandable reasons—has focused more on its Serie V Melanio line than the short, stubby NUb cigars that have been in the market for several years. While the line is found in numerous humidors across the country and world, it’s certainly lost the prominence from when the line was new and when the STUDIO TOBAC World Tour events were annual occurrences. For this new lighter, the company went in an unsurprising route and made it a showpiece-style accessory, a table top lighter that has a distinct cylindrical shape, a raised logo that is part of the ignition mechanism, the brand’s tobacco leaf logo, a good bit ...
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