Take a well-established cigar brand owner, pair him with a company who once took him to litigation over a trademark, but also owns one of his most beloved brands, give them the opportunity to work together on a new cigar and what do you have? The Henry Clay Tattoo, a collaborative effort between Pete Johnson of Tatuaje Cigars/Havana Cellars and Altadis U.S.A., the huge cigar and tobacco company that owns the Henry Clay brand. The project had been whispered about prior to Johnson confirming to halfwheel in late June that the project was in the works. A formal announcement followed the following week, and in seemingly no time the cigar was on display at the 2015 IPCPR Convention & Trade Show in New Orleans where the 2,500 boxes quickly sold out. For Johnson, the opportunity to attach his name to the Henry Clay brand was one he couldn’t pass up, telling halfwheel, “Henry Clay has always been one of my favorite brand names and my favorite Altadis product. I hope this leads into more collaborative projects in the future.” It is also the first time he has used Dominican tobacco in a cigar, with it showing up as the binder and in the ...
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