What a difference two years makes. When we visited the Davidoff of Geneva USA booth at the 2013 IPCPR, the Camacho relaunch was in full swing and the AVO brand was continuing on much as it always had, if anything perhaps more quiet and reserved, especially compared to all the flash and panache of the Camacho section. One of the new releases that was planned for 2014 was the AVO Serenata. Slated to be a regular production cigar, it had three sizes lined up and a reasonable price point, staying under the $10 mark. In 2014 it was announced that AVO Cigars was getting the same rebranding treatment that Camacho did, minus the reblending. Davidoff planned to update the look, the packaging, pricing – basically a complete overhaul of the brand – which included dropping the number of SKUs from 75 down to 37. One of the brands that got the axe was a cigar that never saw an actual release, the AVO Serenata. Looking back at what I originally had to say about the cigar, I’m thinking it might not be a huge loss to me, but I’ll have to see how the redux goes. As with most AVO cigars ...
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