For the second time in Habanos S.A.’s Edición Regional program, the company decided to release a cigar made just for sale on the island: the El Rey del Mundo Infantes. The cigar could be seen as a follow-up to the wildly popular and highly coveted La Gloria Cubana Deliciosos, released in 2009 in gorgeous ceramic jars that had collectors scrambling to find them. With just 2,000 of the 25–count jars made, they flew off shelves and began commanding significant sums on the secondary market, including fetching £910, approximately $1,495, at C.Gars Ltd.’s June 2013 auction. That compares to a retail price of approximately 350 CUC, or just under $400 when they were available. While more boxes were produced for the El Rey del Mundo release than jars for the La Gloria Cubana release—5,000 vs 2,000–-demand has been equally as strong, and as of mid-January 2014 none of the La Casa del Habanos in Havana had any in stock, with the only supply being found at a government owned restaurant, El Aljibe, that also has a small but well appointed humidor attached to it. Only about 40 boxes were in stock, and at least 10 were in process of being transferred to ...
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