In May, Las Cumbres Tabaco announced that its second full brand following Señorial would be a blend developed by Emma Viktorsson and Geraldito Perez, the production manager at the Tabacalera Palma factory, where it is produced. It’s Viktorsson’s line, blended without the help of her husband, José Blanco, and with the brand concept inspired by her native Sweden. Freyja is the name of the Viking goddess of beauty and fertility who is also the chief of the Valkyrie. Blend-wise, the Freyja incorporates a Dominican criollo ’98 wrapper covering a Mexican San Andrés binder along with filler tobaccos consisting of Dominican criollo ’98, Dominican Piloto Cubano and Nicaraguan tobacco grown in Estelí. According to Viktorsson, all of the Dominican tobacco in the blend is sourced from the La Canela farm and has between four and five years of age on it, while the piloto cubano comes from double primings. Each of the vitola names are based on different aspects of Viking mythology: the Sessrúmnir is named after Freyja’s Heavenly Hall to which she carried fallen Viking warriors, the Valhalla get is name from the place to which the Vikings’ main god, Odin, would take the fallen warriors, Thor’s Toro is named after the iconic god who is associated with storms, strength, the ...
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