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Oliva Adding NUb Lighter

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If you are not a fan of NUb, you probably can stop reading. Oliva Cigar Co., the parent of the NUb brand, is launching a new triple flame torch lighter for NUb. And it’s bold. The lighter features a metal NUb logo that protrudes from the cylindrical body of the lighter, including an ignition which is activated when you press down on the b portion of the logo. Ian Hummel, Oliva’s national sales manager, told halfwheel the lighter for retail around $60. It will debut at the upcoming IPCPR Convention & Trade Show, which begins later this week in New Orleans, La.

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