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Ashton Expanding La Aroma de Cuba Noblesse

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Last year, Ashton Distributors, Inc. took its La Aroma de Cuba brand into price ranges normally occupied by its flagship Ashton ESG and VSG brands with Noblesse, now the company is expanding the offerings. At this year’s IPCPR Trade Show & Convention the company will once again release a 6 1/2 x 52 Noblesse, now known as Coronation, along with the new Noblesse Regency (5 1/2 x 50). Each size is limited to 2,500 boxes of 24 with pricing for the new Regency at $14 and the Coronation once again priced at $16 per cigar. Noblesse uses an Ecuadorian habano wrapper, Nicaraguan criollo and habano binders and fillers from Nicaragua. It is made by the García family at My Father Cigars S.A. Ashton’s other García-made Nicaraguan line, San Cristobal, is also getting a high-priced limited edition cigar this year in the form of the San Cristobal Ovation. The company expects to ship all three cigars in the fall. The IPCPR Trade Show & Convention begins July 17 in New Orleans, La.

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