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Editorial: On Four Years

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I’m sitting at my computer—or at least I was when I wrote this—and I thought to myself, “it’s mid-to-late June, when did I start TheCigarFeed again?” Turns out, it was June 20, 2011. That’s when I turned on the lights at my first cigar blog, thecigarfeed.com. While it’s not too difficult to find some explanation of how TheCigarFeed transitioned into halfwheel, There’s not really a ton of explanation about how TheCigarFeed got started and it’s a question I get a lot in person. Much of the vision of halfwheel and some of what will be reiterated below can be found in a post entitled “Reflections on a Year”—something I deliberately decided to preserve at halfwheel, much as a reminder to myself of where it all came from. I started writing about Apple products and accessories. It started in high school on forums and then found its way to blogs. It was fun, there are few things in the world quite like CES, but there was some excitement that was missing. It most certainly wasn’t a lack of products, but there definitely was a lack of connection. The tech industry is huge, tech media is probably close to the size of the entire ...

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