Veritas Cigars has announced the appointment of Mahesh Parekh as the company’s new director of sales. In a statment issued Monday, the company said that Parekh “brings a wealth of knowledge and relationship building sales experience to Veritas,” while also noting that his experience and passion for cigars made him an ideal candidate for the position. One of Parekh’s first tasks will be to work with Chris Weber, Veritas’ vice president, on building a sales team. The Veritas 412 was reviewed on halfwheel in June 2014.
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