The Benelux region of Europe is the latest area to receive an Edición Regional from Habanos S.A. Last week, multiple retailers in Belgium indicated they had received the Juan López Don Juan. The cigar is 5 3/10 (135mm) x 52 robusto extra. It’s officially part of the 2014 Edición Regional program from Habanos S.A., but like so many Edción Regionals, it appeared the year later. The Don Juan is limited to 3,000 boxes of 25. Pricing listed by a few Belgian retailers is 14.40€ ($15.68). Benelux is an economic union consisting of Belgium, the Netherlands and Luxembourg. The region is served by Cubacigar Benelux b.v. I briefly described the program previously: The Edición Regional program sees Habanos S.A., the marketing and distribution company behind Cuban cigars, create unique, limited vitolas for its distributors around the world. Sizes must be those that are in the Habanos S.A. portfolio, but not amongst the regular production offerings for the brand, although some discontinued regular sizes can be created. New vitolas created for a certain brand are also not eligible to be used. In addition, the “global” brands—i.e. Cohiba, H. Upmann, Hoyo de Monterrey, José L. Piedra, Montecristo, Partagás and Romeo y Julieta—are not ...
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