Last month, in addition to announcing a trio of cigars and a name change, Lost&Found—formerly Impromptu and later Bellatto / Caldwell / Sears—released another cigar, Holy Braille. The concept of Lost&Found is actually fairly simple, although it seems to have garnered a fair bit of intrigue and even confusion. Robert Caldwell of Caldwell Cigar Co. purchases cigars that were originally created for someone else and presumably some other purpose from various factories. Jaclyn Sears, also of Caldwell Cigar Co., creates the artwork for the cigars and Tony Bellatto of La Barba Cigars handles the selling of said cigars. These releases are relatively small in quantity—Holy Braille is limited to 999 cigars—and released without many details. In this particular case, all that was disclosed was that the 5 x 50 robusto uses an Ecuadorian habano wrapper. Lost&Found targets a certain sect of the online cigar market, specifically, more personalized retailers that seem more interested in newer and smaller brands as opposed to selling volumes of lower cost cigars. Holy Braille is based off the Jay Z and Justin Timberlake song, “Holy Grail.” The soft-pack contains the following message: 5×50 999 cigars Tobacco/Tobacco/Habano Ecuador Rich Bold Smooth Sweet And baby, it’s amazing ...
↧