As part of its name change and the revamping of its portfolio in December 2014, La Hoja Cigar Co. added a new maduro-wrapped cigar, the La Hoja Edición Maduro. The cigar is a new spin on the company’s original Hoja de Flores Auténtico Maduro, now known as the La Hoja Edición Clasica 1962, but with a Mexican San Andrés wrapper in place of the Ecuadorian corojo wrapper. Due to an issue regarding the use of the name Flores, the company announced that it would be changing its name from La Hoja de Flores to La Hoja Cigar Co. 1962, while giving the cigars updated names and focusing on three lines, the two previously mentioned and another new addition, the La Hoja Reserva Limitada 1962, a limited production release. The Auténtico Maduro was the company’s best line, according to J. Carlos Gomez, executive vice-president of La Hoja Cigar Co. 1962, and as such, it remained in the portfolio during the change while also serving as the basis for this new line. It dates back to July 2013, when it was announced ahead of the 2013 IPCPR Convention & Trade Show. The new Edición Maduro began shipping to retailers in mid-December 2014, and comes ...
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