Robert Caldwell is being a bit secretive with a cigar that will be released this May in celebration of Caldwell Cigar Co.’s first anniversary, saying that for now the project is being referred to as “Nothing You Ever Heard Of.” That being said, Caldwell sent a press release sent to halfwheel on Tuesday that was titled in Russian, последний царь. The phrase means “the last king,” but Caldwell says that won’t be the name of the project. He did say it will be something along those lines, but not that exact title. The new release will be made available to “a very select group of retailers” that won’t exceed 49 merchants nationwide. “We are initiating a group called the First 49,” Caldwell said in the release, adding that “this select group will consist of the first 49 retailers that supported and continue to support this venture.” He said that the cigar is only being released to these retailers, though not all of them might not be able to secure some. “We are limiting stores to 10 boxes each; the exception will be the launch partners, who will have access to 30 boxes a piece for the launch events.” As of now, Caldwell says the plan is ...
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